I can appreciate this endorsement, Alice asking that people don't throw out their old TV's when the UK goes all digital in 2012.
Also, read more about this campaign here and here.
(post updated 8/27/09)
8.19.2009
Sony Bravia TV Trade In (August 2009)
Norwich Union / Aviva Name Change Campaign (December 2008)
So, this is, uh, different. But, hey, if you gotta change your name...
Check out the story and video.
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